Welcome Back! 👋🏼

With government surveillance on activists growing, it's never more important to secure your communications. Sadly, it's also not as easy as the tech geeks wish it were. Today, we share a quick guide to evaluate secure mail alternatives for your future-forward vision. Read on for more...

1. 🗞️ Mastodon Is Getting Easier to Join (Tech Crunch)
2. 🗞️ Healthy Tech Adoption Principles: Avoiding Big Tech Ethos (DOI.org)
3. 🗞️ AI Mandates Is Cognitive Surrender for the Public (The Product Picnic)
4. 🗞️ Local Communities Are Ditching FLOC Cameras (BoltsMag)

Connect On & Off Big Tech

Mastodon • BlueSky • PeerTube • YouTube • Instagram • TikTok

🧰 Free Digital Planning Templates

Our full library of templates and guides is meant to deepen strategy and connection within your communications, tech, & organizing. Sign-in with your email to get full access to our Resource Hub.

• ✊🏽 for activists (free resources)
• 📣 for Communicators & Organizations (free resources)

More Rooted Resources

Resource Hub • Signal Channel • Podcast • Free Templates

Securing Inboxes from Government Surveillance

As we share regularly in this newsletter, Google and Microsoft are compromised and actively collecting all of our intimate details about us and our organizations. While it's never more important to secure your communications, it's also not as easy as the tech geeks wish it were.

De-Googling can be overwhelming, confusing, and technical. To help get you and your organization started on evaluating communications alternatives, I've crafted a quick guide from the many less tech savvy & liberatory organizers working to create healthy tech.

🌺 Deep Dive | for Flowering Members

Welcome Back! 👋🏼

It's the final week of Mercury Retrograde so naturally, I lost all of this week's newsletter. So instead, I recorded a video to discuss agile strategy in a world that's constantly changing. When world news can change your organizing on a dime. We discuss how to stay agile and strategic, while finding flow. Read on for more...

1. 🎬 Proton Privacy & the Police State Explained (Liberation Toolbox)
2. 🗞️ The Future is Federated: Openness, Transparency, & Reach (Elena Rossini)
3. 🗞️ Building a Community Privacy Plan (Electronic Frontiers Foundation)
4. 🧰 Stop AI Surveillance Pipeline (Power Switch Action) 

Connect On & Off Big Tech

Mastodon • BlueSky • PeerTube • YouTube • Instagram • TikTok

All In One Resource Hub

We’re always evolving our tech stack to make our media and resources more accessible for you and the organizers who need them most.

We now have previews of our hottest resources on our Resource Page and Zine Library Page!

Plus, find all of our resource links including our Seedling & Flowering Members on the same page! Now members don’t have to go to their member pages to find your extra resources! Just make sure you're signed-in to see your member or subscriber benefits. A simple email sign-in unlocks your resources!

More Rooted Resources

Resource Hub • Signal Channel • Podcast • Free Templates

The Surfboard Strategy for Uncertain Times

What a week! I spilled my coffee on the top shelf of the fridge helplessly watching it drip onto my produce & snacks. That's Mercury Retrograde for you!

Whether you believe in astrology or not, there are always those times where everything just a little bit harder. You make more mistakes. Your communication is off. People are missing you. It happens! That's why finding flow in your strategy is key to staying effective in the global haunted horror ride that we find ourselves on.

Instead of re-writing a whole article, I decided to record a video on how to pivot when things go awry! Watch the preview below or Flowering Members can scroll down for the full reflection plus related resources from our Resource Hub.

🌺 Deep Dive | for Flowering Members

Welcome Back! 👋🏼

Since the rise of digital, it's been all about that data! Today, I share my love of analytics and how we can humanize how we understand data and measurement to more deeply reach our goals and connect with audiences. Read on for more...

1. 🗞️ Age Verification to Silence the Internet (Tuta Mail)
2. 🗞️ AWS Vibe Coding Harms the Infrastructure of the Internet (Ars Technica)
3. 🎟️ Tonight! San Franciscans Democracy is at Risk. Learn more Tonight at 6pm

Connect On & Off Big Tech

Mastodon • BlueSky • PeerTube • YouTube • Instagram • TikTok

Today's deep dive is all about data and humanizing our analytics. Try our resources to get you started! If you're a Flowering Member, browse our full Resource Library for a variety of guides, worksheets, templates, and video trainings!

• 📈 Analytics Report Templates & Presentations (the roots of change agency)
• 📚 Workshops & Trainings Library (the roots of change agency)
• 🎬 Digging into the Data 💸 | How Non-Profits Can Use Democratic Data for Audience Research (the roots of change agency)
• 📠 Digital Communications Templates (the roots of change agency)
• 📓 *new* Defining Your Voter Universe Guide & Worksheet for Candidates (the roots of change agency)

More Rooted Resources

Resource Hub • Signal Channel • Podcast • Free Templates

Our hyper-connected digital world has helped transform marketing and communications. But like most things, the benefits of digital come with moderation.

Data is a prime example.

It’s mind-boggling to quantify the amount of data that is now being passed through the internet on a daily basis or even by milliseconds. From 2010 to 2020, the amount of data generated worldwide increased by 5,000%. It’s grown so high that we’re now measuring it based on zettabytes.

It’s hard for our brains to even understand the sheer volume of that much data.

🌺 Deep Dive | for Flowering Members

Welcome Back! 👋🏼

I think it’s safe to say that the news sucks. Living through history is a wild experience when we are being bombarded by messages, ads, and news (both the real & fake kind). So today we reflect on managing our media intake so we can be effective in our work and organizing without losing our minds. Read on for more...

1. 🗞️ Online Advertising a Gateway to Spying On You (404 Media)
2. 🗞️ Online Advertising a Gateway to Spying On You (404 Media)
3. 🗞️Substack Working with Palantir in Age Verification (the roots of change agency)
4. 🗞️OpenAI’s Deal with the Devil (Oakland Privacy)

Connect On & Off Big Tech

Mastodon • BlueSky • PeerTube • YouTube • Instagram • TikTok

Wrangling Your Social Strategy

Big Tech social media is making it harder for people who care to have their voices heard. But the Catch-22 is that many of our people are on Big Tech social and it’s still a place to reach lots of people at once. Try our planning & calendar spreadsheet to keep track of your social without it taking over your life.

Make a copy of our 2026 Social Media Strategy & Calendar Template to stay sane & strategic while posting. In my ad agency days, I was the template (non-gendered) queen 🫅 for every team and agency I worked for. This is my strategic gift back to organizations who care. We can use strategic fundamentals from corporate advertising while still leaning into creativity & connection.

More Rooted Resources

Resource Hub • Signal Channel • Podcast • Free Templates

Media Consumption | Staying Alert without Drowning

Each week, the Trump regime and global fascistic forces lay waste to the global order that has stood since World War II. It’s too much and yet it is reality. They can’t do that but they did and they will keep doing it.

🎙️ Avoiding the MAGA Narrative Trap & Staying Safe While Protesting

On Friday, I hoped on YouTube Live to address MAGA’s narratives surrounding recent events in California. We need to shift the narrative and know what traps we are falling into.

the roots of change agencySam Chavez (she/they/he)

Our media and news chaos is not going to die down any soon. While it can take a number on our mental health, staying in the know for activist, organizers, and social change communicators is crucial for the work. Today we have tips and tricks to set boundaries and find what works for you.

🌺 Deep Dive | for Flowering Members

Welcome Back! 👋🏼

Going Live and being an influencer feels like a requirement in 2026's social hellscape. But, is that really true? Today, I reflect on my experiences with influencers, friction, and how we can stay human on the interwebs to create actionable change, rather than chasing their algorithms. We can stick to the humans that we're used to! Read on for more...

1. 🗞️ The Right-Wing Pipeline on Twitter Affects All Users (Nature.com)
2. 🗞️ Massive Data Leak of Age Gated IDs Shows It’s a Bad Idea (Tuta Mail)
3. 🗞️ Amazon Used AI…Then AWS & Most of the Internet Crashed (Futurism)
4. 🗞️ Substack Getting into Betting; Deepening Nazi Ties (Truthout)

Connect On & Off Big Tech

Mastodon • BlueSky • PeerTube • YouTube • Instagram • TikTok

• 🎙️ Rooting into Strategic Communications for Change with Taryn Talley (the roots of change podcast)
• 📒 Finding Folks on the Fediverse: Top Accounts on Mastodon (@stefan)
• ✊🏽 Re-Indiginizing Your Tech & Media Organizing Strategy (the roots of change agency)

More Rooted Resources

Resource Hub • Signal Channel • Podcast • Free Templates

To Go Live or Go Human?

This week's podcast is a YouTube Live session I hosted with collaborator, Taryn Talley, to kickoff strategic communications and address what the actually hell communicators can do to organize and build engagement with real humans in this moment.

But if I'm being honest, I don't always feel human on YouTube Live. There’s a false performative aspect that YouTube’s algorithm encourages. But that’s the opposite of my vibe.

In contrast, I facilitated a small (but mighty) group of activists in my 1st deep canvassing trainings with the SF Chapter of the Working Families Party. The experiences could not have been more different and that’s a clear lesson I’m taking away in terms of communications for our movements and organizations in this moment.

🌺 Deep Dive | for Flowering Members

Welcome Back! 👋🏼

Wondering if your social strategy is right for this moment? Feel like your usual posts aren't right anymore? It may be time to ground into new content themes and strategies. This week, we combine care with content strategy to envision a strategy that works for you, your capacity, and your audience. Read on for more...

1. 🗞️ Anthropic's AI Safety Researcher Quits; Says Harm is Bigger Than We Imagine (Global News)
2. 🗞️ TikTok All But Confirms ICE Tracking Our Every Click (Futurism)
3. 🗞️ Microsoft Is Spying On You; ICE Using Teams, Docs, & Other Microsoft Data to Track Us (The Guardian)
4. 🎬 Daily Practices to Fight Fascism (the roots of change podcast)
5. 🎟️ In SF or Bay Area? Join Saturday’s Caring for the Organizer (the roots of change agency)

Connect On & Off Big Tech

Mastodon • BlueSky • PeerTube • YouTube • Instagram • TikTok

*New* By Template! Download Free Resources

Our Free Strategic Planning Templates are now available across Proton, Google, Microsoft, and RiseUp Pad! Choose from a variety of template versions depending on where you plan your strategy and communications. Start planning on our most popular templates: the social media planner & calendar and social amplification toolkit templates

• Proton Docs (Secure)
• RiseUp Pad (Secure)
• Google Docs (at risk)
• Microsoft Word (at risk)

More Rooted Resources

Resource Hub • Signal Channel • Podcast • Free Templates

Visioning Your Content Themes

Strategy often feels overwhelming. For most of us, there’s absolutely no time in the week for your entire team to sit down and strategize for hours.

But strategy doesn’t have to be so concrete! Today, I offer shorter bursts of strategic work to help you save time and connect with the right audience. These short practices will catapult your strategy and your content, while also helping you stay grounded. We can feed two birds with one bread!

🌺 Deep Dive | for Flowering Members

Welcome Back! 👋🏼

We reflect on leadership, strategy, and organizing amidst uncertainty with Chris Torres, the executive director for Leadership for Democracy and Social Justice. Plus resources to deepen your strategy and stories. Read on for more...

1. 🗞️ Based in the Bay Area? Join our Bay Area Organizing Digest and Signal (the roots of change agency)
2. 🗞️ It's Not About You! Knowing Your Audience & Building Unique Messaging (the roots of change agency)
3. 🗞️ Amazon Ring Partners with FLOC (TechCrunch)
4. 🗞️ Did Big Tech Enshitify The Entire Economy? (Cory Doctorow)
5. 🎙️ Organizing for Our Future Today with Chris Torres

Connect On & Off Big Tech

Mastodon • BlueSky • PeerTube • YouTube • Instagram • TikTok

For this week's resources, we're highlighting the amazing work from Leadership for Democracy and Social Justice, their programs, and resources. Listen or watch the full podcast with Executive Director, Chris Torres.

• Leadership for Democracy and Social Justice
• LDSJ's Fellowships
• Radical Release Program
• LDSJ's Monthly Newsletter
• Marshall Ganz at Harvard Kennedy School
• Rockwood - Personal Ecology
• Deepak Bhargava

More Rooted Resources

Resource Hub • Signal Channel • Podcast • Free Templates

🍑 The Art of Persuasive Messaging: The Georgia Model

On this week’s podcast, Chris and I get into effective campaigns and messaging, especially Mamdani’s listening campaign. His campaign learned from the past and so can we!

Remember when Georgia was the ‘It Girl‘ and Democrats were winning record turnout votes? Messaging lessons in Georgia can be a model for campaigns and progressive organizing in states, cities, and counties across the country. Plus, the 'Georgia Model' is quite simple! It's about communicating to voters early and often. Download Case Study

What to expect

1. Introduction
2. Keep Your Audience Front & Center
3. Bring Your Vision to Life
4. Keep It Simple, Stupid
5. Repetition, Repetition, Repetition

Download Case Study

🌺 Deep Dive | for Flowering Members

Welcome Back! 👋🏼

Our collaborator, Taryn Talley, is out with an interesting piece about the repercussions of AI slop on the AI models themselves. We've covered the harms of AI and alternatives to using AI in your work. Today, we ask, what happens when AI models eat their own slop? And how does that impact us? Read on for more...

1. 🗞️ Amazon Ring Partners with FLOC (TechCrunch)
2. 🗞️ Did Big Tech Enshitify The Entire Economy? (Cory Doctorow)
3. 🎙️ From TikTok Ban to MAGA Ownership (the roots of change podcast)
4. 🗞️ Writing vs AI; What's the Difference? (Pluralistic)

Connect On & Off Big Tech

Mastodon • BlueSky • PeerTube • YouTube • Instagram • TikTok

• NEW 🎓 Content Strategy School; our new video series with strategic video bites to build your strategy (Flowering Members)
• 📒 Messaging Guidance on Minnesota's ICE Problem (ASO Communications)
• Digital Security Checklist for Activists (activistchecklist)

More Rooted Resources

Resource Hub • Signal Channel • Podcast • Free Templates

What Happens When AI Eats its Own Slop? It’s Called Model Collapse.

from collaborator, Taryn Talley (she/her)

Like people living solely on highly processed foods risk poorer health outcomes, if Large Language Models ingest a diet of non-stop AI-generated content, the health of their training data is at risk.

The Science Behind "Model Collapse"

In a research paper published by Nature in 2024, (authored by Shumailov et al.), it was confirmed that when AI models are trained exclusively on data generated by previous AI models, they go through two specific stages:

• Early Model Collapse: Models begin losing "minority" data—the rare, unique, and creative parts of human language. The model output will start to sound  "average" at best.
• Late Model Collapse: The model starts confusing different concepts (ex, answering a question about architecture with facts about biology) until every output is absolutely useless.

As that aforementioned research paper circulated, the term ‘model collapse’ began to gain traction, prompting top-level LLMs to shift their stances. OpenAI and Google began prioritizing content licensing to ensure access to "clean" human-generated data - and no doubt to limit their future liability, learning from the initial capture of copyrighted material (without citation or compensation). These same LLMs also sought to preserve "pre-AI internet" data (created before late 2022) for future training.

According to a Gemini (1) prompt response:

As of 2026, the industry is seeing three specific areas where collapse is manifesting:

What do the big three say about their teams’ efforts to prevent model collapse?

I wanted to share the perspective of the top LLMs. So I asked Gemini, Claude, and ChatGPT the following question: “Hi (LLM), what steps have your engineers taken to prevent the degradation that leads to late-stage model collapse?”

Not surprisingly, Gemini’s response was much more robust than the other LLMs. ChatGPT came in second with a decent but high-level response. Claude was by far the underwhelming response. So, let’s look at the techniques that the top three are currently employing to prevent model collapse. Ive also added which LLM mentioned which technique in their initial return.

Data Provenance and "The Vault" Strategy

In my research for this article, I’ve encountered the terms “gold standard data” and “pristine gold dataset” multiple times. It makes sense that, to prevent ingestion of AI-slop, they need to maintain pure human-generated content (as protected source data), reducing the risk of AI-polluted web scrapes.

Continue to full article...

🌺 for Flowering Members

Welcome Back! 👋🏼

Our collaborator, Taryn Talley, is out with an interesting piece about the repercussions of AI slop on the AI models themselves. We've covered the harms of AI and alternatives to using AI in your work. Today, we ask, what happens when AI models eat their own slop? And how does that impact us? Read on for more...

1. 🗞️ Amazon Ring Partners with FLOC (TechCrunch)
2. 🗞️ Did Big Tech Enshitify The Entire Economy? (Cory Doctorow)
3. 🎙️ From TikTok Ban to MAGA Ownership (the roots of change podcast)
4. 🗞️ Writing vs AI; What's the Difference? (Pluralistic)

Connect On & Off Big Tech

Mastodon • BlueSky • PeerTube • YouTube • Instagram • TikTok

• NEW 🎓 Content Strategy School; our new video series with strategic video bites to build your strategy (Flowering Members)
• 📒 Messaging Guidance on Minnesota's ICE Problem (ASO Communications)
• Digital Security Checklist for Activists (activistchecklist)

More Rooted Resources

Resource Hub • Signal Channel • Podcast • Free Templates

What Happens When AI Eats its Own Slop? It’s Called Model Collapse.

from collaborator, Taryn Talley (she/her)

Like people living solely on highly processed foods risk poorer health outcomes, if Large Language Models ingest a diet of non-stop AI-generated content, the health of their training data is at risk.

The Science Behind "Model Collapse"

In a research paper published by Nature in 2024, (authored by Shumailov et al.), it was confirmed that when AI models are trained exclusively on data generated by previous AI models, they go through two specific stages:

• Early Model Collapse: Models begin losing "minority" data—the rare, unique, and creative parts of human language. The model output will start to sound  "average" at best.
• Late Model Collapse: The model starts confusing different concepts (ex, answering a question about architecture with facts about biology) until every output is absolutely useless.

As that aforementioned research paper circulated, the term ‘model collapse’ began to gain traction, prompting top-level LLMs to shift their stances. OpenAI and Google began prioritizing content licensing to ensure access to "clean" human-generated data - and no doubt to limit their future liability, learning from the initial capture of copyrighted material (without citation or compensation). These same LLMs also sought to preserve "pre-AI internet" data (created before late 2022) for future training.

According to a Gemini (1) prompt response:

As of 2026, the industry is seeing three specific areas where collapse is manifesting:

What do the big three say about their teams’ efforts to prevent model collapse?

I wanted to share the perspective of the top LLMs. So I asked Gemini, Claude, and ChatGPT the following question: “Hi (LLM), what steps have your engineers taken to prevent the degradation that leads to late-stage model collapse?”

Not surprisingly, Gemini’s response was much more robust than the other LLMs. ChatGPT came in second with a decent but high-level response. Claude was by far the underwhelming response. So, let’s look at the techniques that the top three are currently employing to prevent model collapse. Ive also added which LLM mentioned which technique in their initial return.

Data Provenance and "The Vault" Strategy

In my research for this article, I’ve encountered the terms “gold standard data” and “pristine gold dataset” multiple times. It makes sense that, to prevent ingestion of AI-slop, they need to maintain pure human-generated content (as protected source data), reducing the risk of AI-polluted web scrapes.

Continue to full article...

🌺 for Flowering Members

Welcome Back! 👋🏼

Join us tomorrow at 2026 Rooting into Communications as we kickoff 2026's communications for change and the roots of change podcast's 4th season. Today's digest is full of strategic support and our new 2026 line of planning templates. Learn more about our memberships at tomorrow's live. Read on for more...

1. 🎬 The Women Who Warned Us About AI (EveryWomenIsWorthy)
2. 🗞️ Is GEO the New SEO? (Taryn Talley)
3. 🗞️ Contributing to Platform Power: The Case Against Using Big Tech & Bluesky (Mastodon)
4. 🗞️ Tech & Political Ideas We're Leaving Behind in 2025 (the roots of change agency)

Connect On & Off Big Tech

Mastodon • BlueSky • PeerTube • YouTube • Instagram • TikTok

• 🎟️ Thursday at 1pm EST/10am PST Rooting into Strategic Communications in 2026 (the roots of change agency)
• 🎟️ Friday, We SHUT IT ALL DOWN! National Shutdown Against ICE (NationalShutdown)
• 📒 Messaging Guidance on Minnesota's ICE Problem (ASO Communications)

More Rooted Resources

Resource Hub • Signal Channel • Podcast • Free Templates

Rooting into Communications

I hope you join us tomorrow at 2026 Rooting into Communications tomorrow at 1pm EST / 10am PST.

If you're unable to join and looking for strategic support, check out our new 2026 line of planning templates. Build your strategy and planning skills, while reducing burnout in your work with our free and Flowering resources.

Planning Templates (Download)

• 2026 Communications Plan
• 2026 Email Campaign Planning
• 2026 Organizational Strategy
• 2026 Social Media Strategy, Planner, & Calendar

🌺 Deep Dive | for Flowering Members

Welcome Back! 👋🏼

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." – John Wanamaker, 1890

This famous advertising quote from the pre-Mad Men days is more relevant now in our digital age and still impacts how we all communicate. To kickoff 2026, we're getting to the roots of our work....why we do it and what that means for our strategies. Read on for more...

1. 🗞️ Tech & Political Ideas We're Leaving Behind in 2025 (the roots of change agency)
2. 🎬 WWE as Political Theater | Policy as Fascist Entertainment & Propaganda (the roots of change agency)
3. 🗞️ The Rise of Age Gating & Verification, Why It’s a Bad Idea, & Resources for the Public (Electronic Frontiers Foundation)
4. 🗞️ Watch the Stealing! Microsoft Is Now Crawling All Word, Excel, & Power Point Files to Train their AI

Connect On & Off Big Tech

Mastodon • BlueSky • PeerTube • YouTube • Instagram • TikTok

Resource Library | New Year, New Look

Accessibility is one of our core priorities when it comes to getting our subscribers and members the resources they need to deepen their organizing and communications work. In the past, we haven't always lived up to that ideal due to the limitations of tech. Today, that changes.

I'm very excited to announce that our Resource Library is now both accessible & secure! (try our free resources) Our library is now housed on Proton Drive with our planning templates built using their secure collaborative docs and spreadsheets. If you're a Flowering Member, you can now more easily access & browse through our deep archive of resources, newsletters, & video trainings. Each week, we'll call out key resources that can help you deepen your work.

Learn more and build your strategies at Rooting into Strategic Communications in 2026 on Thursday January 29th at 10am PST. We’ll be live on YouTube or you can join us in session to share your hot button communications questions and focuses for the year. Members get in free!

More Rooted Resources

Resource Hub • Signal Channel • Podcast • Free Templates

There's a famous phrase in advertising...

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." – John Wanamaker

I'm sorry to this white man, but unless you studied advertising, you've probably never hear of him. However, like many white men lost to history, he defined an industry (advertising) and the unique nature of U.S. capitalism. His famous quote is more relevant now in our digital age and still impacts how we all communicate.

🌺 Deep Dive | for Flowering Members

Welcome Back! 👋🏼

Our annual ritual of releasing new strategic planning templates is here with an extra spice of security! Scroll to find a variety of resources for your organizing, comms, social, email, and more to download and start using today. Read on for more...

Help Us Extend Our Impact

Mastodon • BlueSky • YouTube • Podcast • Signal • Real Time News

In Case You Missed It: 🎨 What's It Called? | a robot’s poem in 2047 • 🎙️ Winterizing Your Organizing with Taryn Talley

Secure Planning is Here!

Are you tired of Google spying on your strategic planning? Worried about who’s watching your private fundraising campaign documents?

Well, secure planning is here! I’m so pleased to share our latest line of 2026 Planning Templates for your organizing and communications needs, now built with secure planning in mind. Our document and spreadsheet templates can all be accessed as Proton documents which adds end-to-end encryption to your collaborative planning. Now you can rest easy knowing that your team can collaborate together, but Mr. Musk or Zuckerberg aren’t watching your every move. As a spreadsheet dork, I’m beyond excited to now have secure data analysis at my fingertips.

Still on Google or Microsoft? That’s okay! We’re all about a harm reduction strategy when it comes to privacy. Choose your template based on the platforms you typically use.

• Proton (secure collaboration)
• Google (unsecure collaboration)
• Microsoft (unsecure local files)

You can always upload the Microsoft files to another source like Canva, Cryptpad or LibreOffice if you don’t see your planning app of choice.

Proton Doc (Secure Version)

• 2026 Organizational Strategy / Business Plan Template (Doc)
• 2026 Communications Plan Template (Doc)
• 2026 Communications Project Brief Template (Doc)
• 2026 Social Media Strategy & Calendar_Secure Template (Spreadsheet)
• 2026 Email Campaign Planning_Secure Template (Spreadsheet)
• 2026 Digital Advertising Plan Document_Secure Templates (Spreadsheet)

Google Templates (Unsecure)

• 2025 Organizational Strategy / Business Plan Template (Doc)
• 2025 Communications Plan Template (Doc)
• 2025 Communications Project Brief TEMPLATE (Doc)
• 2026 Digital Advertising Planner (Spreadsheet)
• 2026 Email Campaign Planning Template (Spreadsheet)
• 2025 Foundational Comms Plan Slide Template (Slides)
• 2025 Measurement & Analytics Report Template (Slides)
• 2025 Measurement Plan Slide Templates (Slides)
• 2026 Social Media Planning Template (Spreadsheet)

Microsoft Office Version (Unsecure)

• Download all Microsoft versions directly from the Proton Drive Resource Hub

🌺 [Unlocked] Flowering Member Zone

🤩 Thank You, Flowering Members!

A big thank you to our Fruitful and Flowering Members who make it possible to release more for the whole community!

We are not, nor have ever been funded so it’s pretty hard to defund us, but we do need funding to keep going! Consider joining today for a full year of support in a turbulent 2026 or send us a support that goes back into the community.

I’m very excited for the growth we have planned next year to ensure our resources and support meet you where you are, while keeping you and your work secure.

1. New Video Channel Hub for quick tips and full workshops
2. Private Resource Hub
3. Easier access to our Full Suite of Our Workshop Videos
4. Easy opportunities to promote & share your work!
5. Audio callouts to share your work and events on the roots of change podcast
6. Lots of Bay Area organizing & training opportunities!

Explore more of our existing perks on the dedicated 🌺 Welcome Flowering Members Page.

If you’re a Fruitful member, don’t forget that you can book a 1-hour working session of your choice on the 🍓 Welcome Fruitful Members Page.

And that's a wrap on this YEAR’S newsletter! We hope you found our ongoing digests, podcasts, & resources helpful in your work. If you have any topics you want covered or have any questions, please reach out and let me know.

In Solidarity,
Sam Chavez (she/they/he)
the roots of change agency founder

🌱 about the roots of change agency

The Roots of Change Agency was founded to support nonprofits, campaigns, and activists to avoid burnout and tell empathetic stories to cultivate connections that empower social change. We were founded in 2020. Learn more.

• 🌺 Flowering Member Zone & Resources
• ♻️ Submit a Resource / Event
• 🙋🏽‍♂️ Send us a Question for future newsletters
• 🎙️ Listen to the private podcast feed
• 🗞️ View Newsletter Archive

Welcome Back! 👋🏼

We’re back with lots of tech news and some amazing new resources to secure your communications, while still speaking out. Plus, I share more about our three little pigs tech strategy and how you can use it to build a safer tech future in 2026. Read on for more...

Help Us Extend Our Impact

Mastodon • BlueSky • YouTube • Podcast • Signal • Real Time News

In Case You Missed It: 🌱 Fascists Hijacked My Media! • 🎙️ 2026 State of Tech

1. 🤖 Disney’s Self Own with New $1 Billion AI Deal (404 Media)
2. 📲 The Rise of Age Gating & Verification, Why It’s a Bad Idea, & Resources for the Public (EFF)
3. 📋 Chatbots for Canvassing? Try Humanizing Instead (Slate)

1. 💼 Remote Jobs for Social Change Communicators (Joe Cardillo)
2. 🔐 Privacy Guides: Why Privacy Matters (Privacy Guides)
3. ♿️ COVID Accessibility at Howard Zinn Bookfair (Sam Chavez)

Three Sheets to the Win! 💨

This week, I was excited to release our refreshed templates for your 2026 planning & communications needs. But then we got some more great news!

Introducing Proton Sheets: Secure spreadsheets for business | Proton

Proton Drive now includes Proton Sheets, giving you secure, encrypted spreadsheets for safer collaboration, organized data, and aligned teams.

ProtonAnant Vijay Singh

Proton is continuing to grow its capabilities! Proton Sheets are a gamechanger for data nerds who want to feel safe knowing their spreadsheets and proprietary data isn’t being read by Google and the Big Tech bros. So next week, I’ll be working on adopting our free spreadsheet templates into Proton Sheets. For 2026, we will have secure template options for all docs and spreadsheet templates and eagerly wait for the secure presentation/slides release.

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The sprint to Giving Tuesday for many organizations is upon us. While it might be too late to avoid digital advertising this year, we offer ideas for more community-based fundraising ideas based in reciprocity. Don’t waste your hard-earned fundraising dollars on Big Tech‘s ad scam. Read on for more...

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In Case You Missed It: 🌱 Remembering Two Spirit • 🌍 🎬 Unlock Recon-Networking in an AI World

1. 🗞️ Privacy Alert: Entire WhatsApp Directory Publicly Accessible (Tuta)
2. 📣 Independent UK News Coop a Successful Case Study (Joe Cardillo)
3. ❓ Polls are on Signal! More Ways to Securely Engage (Signal)
4. 🎟️ Dec 11 - The Flow of Trust: Communicating with Water Commissions Guide (WaterHub)

Advertising = Big Media + Big Business

My experience in advertising working for both the biggest Fortune 500 brand and the smallest nonprofit is that advertising keeps the status quo alive.

With Giving Tuesday on the horizon, it’s a good time to reflect on what strategies uphold harmful systems and when we can imagine strategies that shake it. Download the The Roots of Media: Decolonizing Storytelling Zine.

Community-Based Fundraising

Today, we offer alternative fundraising ideas that aren’t advertising! Plus some resources and templates for your planning and post-campaign reporting. Data nerds and community organizers, unite!

We see Google and Meta use the billions of dollars it earned from the 2024 election to expand data centers, displace communities, and harm the climate. Call me radical, but they don’t deserve our money.

Digital advertising is another of the masters tools that we try to use at our own detriment. There are ways to break through, connect, and deepen relationships that don’t require nonprofits and cash-strapped local organizations to pay the Big Boys.

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As the AI slop fatigue grows and our social media environments worsen, we look at more connective ideas to digital outreach. Read on for more...

Help Us Extend Our Impact

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In Case You Missed It: 🎙️ The Chavez Foundation & the Government Shutdown • 🌱 Democrat’s Feckless Failures

1. ✍🏿 The Interview Questions I Should Have Asked as a Black Woman (Sharon Hurley Hall)
2. 🗞️ YouTube Erases Evidence of Israeli Human Rights Abuses (The Intercept)
3. 🎬 Karen Hao on Victims Suing AI Chatbots inciting Suicidal Thoughts & Harm (Perfect Union)
4. 📸 Teen Vogue Firing Is Not an Accident; It’s Digital Suppression (Repro Uncensored)

Time to Migrate to Mastodon

Have you noticed that our biggest bad guys, like James Bond-style bad guys, all own social media apps? 🤔

We’re at a point where people realize that social media isn’t as great as we’d all like, but many feel stuck. (see post)

Tim Bray has a message for you: Time to Migrate

“Dear World: Now is a good time to get off social media that’s going downhill. Where by “downhill” I mean any combination of “less useful”, “less safe”, or “less fun”. This month marks the third anniversary of my Mastodon migration and I’m convinced that right now, in late 2025, it’s the best place to go. Come join me. Here’s why...” Read the whole piece.

Follow our contributors on Mastodon

• Joe Cardillo
• Sam Chavez
• Sharon Hurley Hall
• Stone Cairns
• Taryn Talley

Connective Alternatives to Digital Outreach

As we see more artificially intelligent junk online, it’s more important than ever to stay human.

It’s almost weekly that 404 Media comes out with another shocking report of AI slop infiltrating another sector of our world and making it a lot worse. Not to mention the actually terrifying stories of tech surveillance being used against marginalized communities, organizations and folks who care about people and planet.

The AI slop fatigue is real and is only getting worse. When we understand the chaotic media environment and how our audiences are consuming media every day, we can offer alternatives that connect and grow.

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I can't get that song out of my head. You know the one. Not only is there something to celebrate this week, but it's also catchy. Zohran Mamdani's campaign was catchy. It was alluring. You wanted to be a part of it. Today we're talking about messaging techniques that stick and catch fire. Read on for more...

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In Case You Missed It: 🎙️ Astrology as Movement Medicine • 🌱 Activism as Inner Growth

1. 🎟️ Quite Revolutionaries: 11/19 Introvert Power Workshop (Sharon Hurley Hall)
2. 🗞️ What the Heck are Vector Search Engines and How to Use Them (Taryn Tally)
3. 🎬Justice for KitKat; Waymo Kills Beloved Bodega Cat (the roots of change agency)
4. 📲 De-Google This Black Friday with Proton (Proton)
5. 🗼 To Signal, With Love (the roots of change agency)

Sustainable Messaging That Cracks

Like many community-based progressive candidates before him, Zohran Mamdani won the race for America's Mayor in New York City with foundational messaging strategies and a little bit of fun!

As we're cleaning up & securing our Resource Hub, I stumbled on a gem from 2022 that still is extremely relevant to communicators today. Download The Value of a Sustaining, Evergreen Message Guide.

We need more Zohran's in the world and you can be next! There's real energy waiting for candidates, causes, and organizations to lead with a heart-first message that you repeat over, and over, and over again! In 2022, we showcased Stacy Abram's success in Georgia through sustained, clear, and consistent messaging.

• Messaging to and for your audience
• Bringing your vision to life through words
• The KISS principle
• The repetition, repetition, repetition strategy

Download The Value of a Sustaining, Evergreen Message Guide

Bold Visions & Femmes for the Future

Zohran is not messing around.

Among the many talented women that Zohran Mamdani has selected for his transition team is Lina Kahn who served as Joe Biden's Federal Trade Commission Chair and scared the living hell out of corporations, Big Tech, and billionaires. She went after Live Nation. She fought for the working class to have rights on our digital railroads. The robber barons of today didn't like that so they spent billions to elect Donald Trump and avoid accountability. We covered her accomplishments and Big Tech's attempts to silence her in our AI series last year.

So what's the lesson here? We'll hear from countless pundits breathlessly telling us what this means for the future of the Democratic party! None of that matters. The talk doesn't matter. The pundits with their 6 figure salaries don't matter. It's the action. What we do, what we say, and how we act is what matters.

But for many communicators, getting to a Zohran-style campaign feels out of reach. The simple secret is Mamdani's campaign didn't do anything new. They actually stuck to foundational principles.

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We're expanding our on-the-go support for your communications, tech, and media. With Big Tech algorithms at the whim of the powerful, progressive messaging is being drowned out and disappeared online. That's why we're doubling down on Signal as a key channel where we communicate. Read on for more...

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In Case You Missed It: 🎙️ Humanizing Water Rights • 🌱 Climate Action Connects Our Movements

1. 📺 Bo Burnam was right; Tech colonizes every second of our life (More Perfect Union)
2. 🗞️ AI Data Center Slippery Slope (Sam Chavez)
3. 📚 Quite Revolutionaries: 11/19 Introvert Power Workshop (Sharon Hurley Hall)
4. 📲 Mastodon is the Place to Grow Unencumbered by Big Tech (Sam Chavez)

Grounded Rapid Response Tips

Rapid Response got you overwhelmed, freaked out, or frazzled? Try our grounded tips to stay strategic when unexpected chaos ensues.

watch the video on Mastodon

Today's Resource for the People is a video that we shared on our Signal channels earlier this week.

Secure Storytelling Strategies on Signal

I'm a sucker for an alliteration because they help me remember things so hopefully this is a helpful reminder to join our Signal broadcast chat with regular news, strategies, & resources to stay grounded through today's activism and communications.

We've previously just used the chat to share our newsletters and podcasts, but with the ongoing crackdown on people speaking out, we want to be a key source to help you navigate the treacherous waters in real time.

🗼 The roots of change agency Signal Chat

• Alerts on under-reported political, finance, & tech news that impacts your work
• Regular strategy tips and actionable comms advice
• Resources from other organizations
• Real world examples of the good, bad, & ugly of radical messaging
• Ideas to build mutual aid
• & more!

🌁 By the Bay Signal Chat

• Locations and updates on Tea Time with the Traveling Communicator
• Rapid response actions
• Community resources from local organizations
• & more!

Free members will get occasional alerts, while the Seedling chat (for activists & organizers) and the Flowering chat (for communicators & tech geeks) will get more regular updates and insights. Today's Resource for the People is an example of what you can expect.

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I'm especially excited about expanding Signal for our paying memberships to best support you in real-time as things escalate on the world stage and in our local streets. That includes making sure we are supporting the WHOLE self when we are doing our work.

We have 2 brand new Signal chats for paying members. Join today and get real-time news, advice, and resources. We don't have to feel alone in doing our work.

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Global and political leadership have lost the plot, so this week we turn to the leadership we deserve, within our communities. Marginalized people typically aren't seen as leaders and get dismissed. This week, we sat down with organizer, Daniella Sherrill, about the Arizona Water for All program and how they are building leadership within impacted communities for lasting water sovereignty. She shares helpful tips that all of our organizations could learn in this moment. Read on for more...

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In Case You Missed It: 🎙️ Desert Beauty vs. Concrete Jungles • 🌱 Nature as Our Organizing Teacher

1. 💡 AI is Wrong 45% of the Time (Joe Cardillo)
   1. Print our pocket zine "What is AI, Really?!"
2. 🛑 Ad Blockers: A Simple Security Measure for All (Sam Chavez)
3. 🎙️ ICE Got Doxxed & Wikepedia's AI Problem is Our Problem (404 Media)

📺 Comms Quick Tip Clips

Our refreshed Communicators page features our regular video tips to deepen your communications, tech, and media strategies. Get on the go tips for:

• 🤖 Breaking with Big Tech
• 📣 Comms Quick Tip
• 🕹️ Cyber Securing Your Tech

🎙️Humanizing Water Rights & Climate Impacts with Daniella Sherrill

Our latest podcast is out to keep us rooted! Listen to 🎙️ Humanizing Water Rights & Climate Impacts with Daniella Sherrill | Arizona | Day 3 Cont.. Listen on your favorite podcast app or YouTube.

This week, host Sam Chavez (she/they/he) speaks with community organizer, Daniella Sherrill (she/her) about the critical issues surrounding water access and rights in the Southwest, particularly in Arizona. She shares her experience with Arizona Water for All, a program to support water-insecure communities to improve water security and agency. Watch today's episode.

"Water is life, it unites us."

I love how Daniella helps to humanize water access issues. She shows how decisions by elites in big cities impact real people on the ground. Upgrade to a listen to the full conversation. Becoming a Seedling Member at just $2/month.

• 00:00 - Importance of Water Rights and Access
• 05:30 - Understanding Arizona Water for All
• 11:45 - Dakota Access Pipeline & The Politics of Water Rights
• 19:00 - Water as a Connection to Community
• 19:15 - Impact of Arizona Water for All Programs
• 27:09 - Embodying Leadership in Marginalized Bodies
• 29:00 - Loving Arizona & the Desert 🏜️

References / Resources

• Arizona Water for All
• Arizona Water for All Launch Video
• Arizona Water for All News
• Maricopa County Heat-related Illness or Death Dashboard
• Watch Today's Episode on YouTube

Strategies to Raising Up Marginalized Leadership

We also discuss why empowering leadership in communities is crucial to building shifting our world towards a caring climate future. Daniella shared the strategies they used to empower community members to advocate for water sovereignty and build leadership from the ground up to truly create transformational change.

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Good news is we booked our special guest! Bad news is it's a few weeks away. So we will have a special bonus episode later this year. For now, it's a good time to reconnect with your audience. Do you know who you're messaging to? Is it holding you back to talk to everyone? Read on for more...

Help Us Extend Our Impact

Mastodon • BlueSky • YouTube • Podcast • Signal • Real Time News

In Case You Missed It: 🎙️ César Chávez Monument • 🌱 What is Latino?

1. 🗞️ JP Morgan Chase Feeds Surveillance State (Sam Chavez)
2. 🗞️ Signal Post-Quantum Makeover Explained (Joe Cardillo)
3. 📺 Taryn it Up - Trans Talking Marketing on TransSpotting (Taryn Talley)

Building Your Audience

We have a ton of foundational resources for your strategy including building your goals, your audience, and brand personality for resilience and hope.

Download our free resources or upgrade for the full workshop video and other interactive resources to define and deepen your connection with your audience.

• Foundational Communications Strategy Slide Deck Template (Google Slides)
• Strategic Communications Plan (Google Docs)
• Organizational Plan Template (Google Docs)

Please note: we're in the process of migrating our resources to a more secure location. We will have alternatives to Google templates soon!

Re-Assessing Audiences for the Long-Haul

There are three pillars in communications strategy. Think of it like a three-legged stool 🪑 When we know our goals, audience, and brand (aka your personality), we can be more nimble and navigate the uncertainty of a fascist government.

As we keep re-iterating, the key strategy is overwhelm. Overwhelm keeps us stuck. It keeps us from acting. But if we already have a base / foundational layer that we've decided on, we can move more easily through the fog. Today, we're going to dig into the most important pillar, the people!

César Chávez reminds us that it's all about people and now is a great time for organizations to take a few moments to review their audiences and deepen connections with a deeper understanding of who they're messaging.

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Today we touch the big thing, artificial intelligence. The news is growing about an impending AI bubble, which has everything to do with spending billions on a mediocre product that sucks our planet dry. When working with AI, we are less human and creative. So instead, I want to offer solutions to burnout and saving time with your work that are not AI. Read on for more...

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In Case You Missed It: 🎙️ AI & the GOP's Worldview • 🌱 Big Tech's Big Ties to Zionism

1. 🗞️ Silicon Valley Runs on H1-B Visas; Immigration Impacts Tech (Sam Chavez)
2. 🎙️ Protecting Tech & Bodies at Protests (Sam Chavez)
3. 📟 Secure Tech Raise Alarm on EU's Chat Control Change (Signal)
4. 🗞️ The Business Fail of Renting Out Nvidia Chips (Joe Cardillo)
5. 💡 #dobetter Tips to Hire Creative Marketers (Taryn Talley)

What is AI, Really?!

On the road, I found that our zines were the best way to share the complexity that is our tech and media world. People across the country understand that our media and tech are off, but aren't sure what to do about it. Our zines are designed to share the root of our issues in an informative & fun way coupled with suggestions on taking action within our lives and organizations. If you're looking to educate your audiences about tech and media today, consider using our zines!

• Share at your organizing meetings as a starting point for discussion on our relationships with tech & media
• Print and add to your favorite neighborhood library (I left a few in libraries in Chicago, North Carolina, Texas, & more!)
• Give them out to your friends & family to help with your relational organizing

AI Alternatives: Saving Time & Saving the Planet

It's becoming fairly well known that artificial intelligence takes a lot of water and energy. The problem is less awareness and more about attitude and behavior change. We're in peak convenience culture and many see AI as a shortcut to saving time in an increasingly overcrowded world. Overwhelm and burnout are nearly universal and most don't have time to what we used to call leisure time.

It makes sense. Mariame Kaba described it as concierge society and explained how it's bleeding into our personal relationships too on the Love in a F***ed Up World podcast with Dean Spade. The pandemic and intersecting crisis have made our lives even more chaotic and stretched.

As I described in this week's podcast episode, I've only ever found AI to take a lot of time for something mediocre. I prefer the human stuff! But that still leaves the problem of overwhelm and little free time. Today, we're digging into time saving solutions that won't hurt the planet and help you stay human while you're doing your work. I'm considering a workshop on this topic, give this post a thumbs up if you'd be interested in joining.

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According to my watch, it's 4 minutes before midnight on the clock of fascism. Life is moving extremely quickly, which is often the time to start questioning your strategies. With limited capacity, non-profits and grassroots organizations often struggle to be nimble & strategic during times of uncertainty. Today, we're talking about simple ideas to assess your strategies and if they can hold up under the ongoing onslaught of authoritarianism. Read on for more...

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In Case You Missed It: 🎙️You've Got to be Kimmel-ing Me • 🌍 Responding to Overwhelm

1. You Can't Drink Data! Fighting AI Data Centers in the Southwest (ProgressNow New Mexico)
2. AI Slop Making Enemies in the Office (404 Media)
3. Internet Archive's Has Staying Power, Opens New Offices (Internet Archive)
4. 10 Gigawatts! Nvidia & Open AI's Deal (Sam Chavez)

Trusting Media with Trusted Media

We're constantly growing our Resource Hub to make sure you have the secure tools from independent creators & organizations to navigate the intentional targeting of media & what we call reality.

Joe & I mentioned on the pod a number of the healthy alternatives that we recommend turning to when the mainstream media has been captured. Expect this list to grow steadily in the coming weeks.

If you're a writer or publisher and would like to be listed, you can submit your resources to be featured across our media ecosystem as a Flowering Member.

Checklists Under Fascism
The U.S. It's So Hot Right Now!

Did you hear? We're so hot right now. We're so hot that the Executive Branch is doing everything possible to lock in their power across the military, media, & more.

It's a terrifying time to be alive. It's overwhelming enough to keep us immobilized. And that's the point! So what do we do about it? How do we fight fascism without using their tools? (watch video)

We continue our conversation with Joe Cardillo in Part II of our Live conversation to dig into strategies and tactics that non-profits, organizers, & grassroots organizations can put into action to be heard over the onslaught.

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Whew, what a week for tech and the media! The Trump regime is flexing its muscles after the Charlie Kirk assassination opened a door. Join us live today at 1pm EST/10am PST to talk about it! Plus, we dig into cyber security for grassroots organizations and vulnerable communities as Google sells out students to ICE. No one's content or data is safe on Big Tech and it's time to get serious about what that means for your digital footprint and your organizations. Read on for more...

Help Us Extend Our Impact

Mastodon • BlueSky • YouTube • Podcast • Signal • Real Time News

In Case You Missed It: 🎙️ Breaking Big Tech's Bubble • 🌍 Reality of "Trump's America" • 📚 Live Q&A! Exposing Tech & Media

1. Time to Migrate! Google Turns Over Student to ICE (Sam Chavez)
2. Shadow Banning Black Creators by the Numbers (Sharon Hurley Hall)
3. Want to Delete Your Disney Account? (Joe Cardillo)
4. The Ongoing Suppression of Journalist That Got Us to Kimmel (Sam Chavez)
5. Mastodon Promises Data Permanence in an Uncertain Internet (Mastodon Migration)

It's Time for the Digital Security Talk

Over the last four years of building this agency, I have had countless non-profits and grassroots organizations dismiss the importance of cyber security. "Why do I need to pay you?" they say, "when I can just read the blogs from Google and Hubspot." Well...we are all now extremely aware of why we ABSOLUTELY need experts who will break down the (intentional) complexity of Big Tech so that we can migrate to healthier alternatives and fight back against their unearned power.

We just launched a new Digital Security 101 tab in the Resource Hub to help regular folks and organizations start to learn and migrate to healthier alternatives. Browse our past podcasts, templates, zines, & guides to strengthen your cyber security.

1. 🎙 De-Googling Our Lives & Movements: A Digital Revolution with Stone Cairns
2. 📚 (Cyber)Securing Our Futures Identities, & Organizations
3. 📒 Decolonizing Media: How Mainstream Media is Corrupted Zine
4. 📚 Building Our Digital Montgomery Bus Boycott
5. 🎙 Secure Messaging & Group Chat 101 | for friends & organizations

You've Got to Be Kimmel-ing Me!

Heir Trump has ratcheted up the suppression and attacks on the 1st amendment his whole career (who remembers that Central Park 5 ad?), but this time it's truly chilling the mainstream, liberal establishment.

Join Joe Cardillo (they/them) and Sam Chavez (she/they/he) to talk about the rapid destruction of the mainstream media as Trump enters his 9th month in office.

🛻 Live Q&A! Exposing Tech & Media On the Road · Luma

We’re Roadtrippin’ for Change! Joe Cardillo (they/them) is guest hosting a Live! broadcast of the roots of change podcast to talk to host, Sam Chavez…

Sam Chavez (she/they/he)

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