<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title><![CDATA[The Letterbox Drop]]></title><description><![CDATA[The letterbox drop you actually want to find. Every Monday, what's moving in property and the branding plays worth stealing. Built for agents, buyers agents, and brokers going from unknown to authority.]]></description><link>https://pbos.kit.com/profile/posts</link><image><url>https://pages.convertkit.com/templates/favicon.ico</url><title>The Letterbox Drop</title><link>https://pbos.kit.com/profile/posts</link></image><generator>https://rss.app</generator><lastBuildDate>Sat, 26 Sep 2026 15:58:57 GMT</lastBuildDate><atom:link href="https://rss.app/feeds/qiaUMYEro9njP3Qt.xml" rel="self" type="application/rss+xml"/><language><![CDATA[en]]></language><item><title><![CDATA[Your views are driveway U-turns]]></title><description><![CDATA[Happy Tuesday, You know that line of cars wrapping around the block for an open home. Looks like the market is on fire. Then you look closer and half of them are using the driveway to U-turn. Your social dashboards are doing the same trick. The national clearance rate just fell to 46.7% on 1,518 auctions. That is down 5.1 points from last week's 51.8%, on about 100 more homes. Demand is not absorbing the new stock. Same week last year cleared 66.9%. Keep that number in your pocket. Buyers are...]]></description><link>https://pbos.kit.com/posts/your-views-are-basically-driveway-u-turns</link><guid isPermaLink="false">1aafb5d0b24284ec57fb61762c17e711</guid><dc:creator><![CDATA[pbos.kit.com]]></dc:creator><pubDate>Tue, 25 Aug 2026 12:27:31 GMT</pubDate></item><item><title><![CDATA[The clearance rate is lying to your sellers]]></title><description><![CDATA[Happy Tuesday, “More homes sold at auction this week than last, and there is less money behind the market than there was in March.” If you only read the first half of that sentence, you will price your next listing wrong. The national clearance rate hit 51.8% on the weekend, up from 50.3% last week. That is two straight weekends above half in the past 2 months, and the headlines are treating it like the market is turning... but is it. It is a club with a queue out the front and an empty dance...]]></description><link>https://pbos.kit.com/posts/the-clearance-rate-is-lying-to-your-sellers</link><guid isPermaLink="false">8d0ef5ab357a6ccd251a6426b881a418</guid><dc:creator><![CDATA[pbos.kit.com]]></dc:creator><pubDate>Tue, 18 Aug 2026 06:24:27 GMT</pubDate></item><item><title><![CDATA[It's time to double down on your niche... before its to late.]]></title><description><![CDATA[Happy Tuesday, Instagram just gave your future clients kill switch for you content. And the accounts that post a bit of everything will be the first ones to feel it. Think about how a buyers agent works off a brief. If a property is not on the brief, it never gets shown. This week, Instagram announced that exact logic to your content. Meta is calling it 'Your Algorithm', and it is coming soon to every user in AUS. Open the Reels tab and there is a control panel where viewers pick the topics...]]></description><link>https://pbos.kit.com/posts/it-s-time-to-double-down-on-your-niche-before-its-to-late</link><guid isPermaLink="false">8f1050f6e871040ab999b00b96c6d56b</guid><dc:creator><![CDATA[pbos.kit.com]]></dc:creator><pubDate>Tue, 11 Aug 2026 01:18:35 GMT</pubDate></item><item><title><![CDATA[Your buyers and sellers aren't scrolling anymore. They're searching.]]></title><description><![CDATA[Happy Tuesday, This past week the way buyers and sellers look for you changed, and two apps quietly handed you the controls. Get this right and you show up the moment someone goes looking. The biggest shift online right now is this. The people who want to buy or sell are not waiting for the feed to find them. They are typing their question straight into the search bar. For years the apps trained us to post and hope. Post a reel, cross your fingers, watch the reach fade by tomorrow. That game...]]></description><link>https://pbos.kit.com/posts/your-buyers-and-sellers-aren-t-scrolling-anymore-they-re-searching</link><guid isPermaLink="false">3f9d79020d2f10066b1ab4dbd21f970e</guid><dc:creator><![CDATA[pbos.kit.com]]></dc:creator><pubDate>Tue, 04 Aug 2026 00:18:54 GMT</pubDate></item><item><title><![CDATA[Why nobody is sharing your listing videos]]></title><description><![CDATA[Happy Tuesday, Welcome to the PBOS Letterbox Drop, a weekly newsletter where we break down what's happening online this week, and turn it into a game plan for your business. This week: the metric Instagram now scores you on, why TikTok just banned AI voices from live selling, and the three moves to make before Friday. The biggest shift online this week is that the share has replaced the like. Instagram head Adam Mosseri confirmed that sends per reach, meaning how often someone DMs your Reel...]]></description><link>https://pbos.kit.com/posts/why-nobody-is-sharing-your-listing-videos</link><guid isPermaLink="false">840675a75192ee6b5436d297e9520e91</guid><dc:creator><![CDATA[pbos.kit.com]]></dc:creator><pubDate>Tue, 28 Jul 2026 02:12:13 GMT</pubDate></item><item><title><![CDATA[Which buyers is no one else speaking to?]]></title><description><![CDATA[Happy Tuesday, Welcome to the PBOS Letterbox Drop, a weekly newsletter where we break down what's happening online this week, and turn it into a game plan for your business. This week: Instagram confirmed its AI tools will soon cost money, the one popular play that can backfire on you, and the quiet format pulling three times the buying signals. Imagine a premium styling company offered to stage every one of your listings for free. The catch is that next month, that same furniture costs...]]></description><link>https://pbos.kit.com/posts/which-buyers-is-no-one-else-speaking-to</link><guid isPermaLink="false">592721f1a5471ebe694e93b1f1a51287</guid><dc:creator><![CDATA[pbos.kit.com]]></dc:creator><pubDate>Tue, 21 Jul 2026 12:54:14 GMT</pubDate></item><item><title><![CDATA[The free AI tool that could cost you listings]]></title><description><![CDATA[Happy Tuesday, Welcome to the PBOS Letterbox Drop, a weekly newsletter where we break down what's happening online this week, and turn it into a game plan for your business. This week: Instagram just handed every agent a free AI content machine, and why refusing to use it on your face might be the smartest listing move you make all year. The biggest shift this week is simple. Fake content just became free, so real content just became valuable. Picture an open home staged with printed...]]></description><link>https://pbos.kit.com/posts/the-free-ai-tool-that-could-cost-you-listings</link><guid isPermaLink="false">3abd9ba4df3675d2541ad7b7d7afc4fa</guid><dc:creator><![CDATA[pbos.kit.com]]></dc:creator><pubDate>Tue, 14 Jul 2026 00:54:32 GMT</pubDate></item><item><title><![CDATA[Getting views but no listings? Here's why.]]></title><description><![CDATA[Welcome to the new PBOS Letterbox Drop. I have rebuilt this newsletter from the ground up, and you are holding the first issue. So here is the deal. Every week I break down what's happening online and turn it into a game plan for your personal brand and business. One big shift. The numbers behind it. The exact moves to make. All in a three minute read, written for agents, buyers agents, and brokers. No fluff. No round-ups. If it does not help you win business, it does not make the cut. And I...]]></description><link>https://pbos.kit.com/posts/getting-views-but-no-listings-here-s-why</link><guid isPermaLink="false">4494275449292cd2c027b5d4c7df83ab</guid><dc:creator><![CDATA[pbos.kit.com]]></dc:creator></item><item><title><![CDATA[A new Instagram feature lets your Reels link to anything you want.]]></title><description><![CDATA[Happy Tuesday, Welcome to the PBOS Letterbox Drop, a weekly newsletter where we outline the property market, the social media market, and what it all means for you as an agent. This week we saw Instagram and TikTok roll out updates that hand you free reach, right as the property market hit a winter freeze. One lets you drop a real link inside your Reels, straight to a listing, an open home, anything. Keep reading. THE PROPERTY PULSE Winter has the auction market in a deep freeze. Clearance...]]></description><link>https://pbos.kit.com/posts/a-new-instagram-feature-lets-your-reels-link-to-anything-you-want</link><guid isPermaLink="false">1ce4879d4653344364be93f000957ff8</guid><dc:creator><![CDATA[pbos.kit.com]]></dc:creator></item><item><title><![CDATA[Brisbane auctions just crashed to 20.7%]]></title><description><![CDATA[Happy Monday, Welcome to the PBOS Letterbox Drop, a weekly newsletter where we outline the property market, the social media market, and what it all means for you as an agent. This week we saw clearance rates slide to year lows, the RBA hold rates but warn of more pain, and Instagram quietly change who gets seen. Here is what it means. THE PROPERTY PULSE The market is cooling fast, and your sellers can feel it. Clearance rates. The weekend of 20 to 21 June brought a preliminary national...]]></description><link>https://pbos.kit.com/posts/brisbane-auctions-just-crashed-to-20-7</link><guid isPermaLink="false">330c996e49bb54e167365ac813b3a907</guid><dc:creator><![CDATA[pbos.kit.com]]></dc:creator></item><item><title><![CDATA[Only half the homes sold this weekend]]></title><description><![CDATA[Happy Monday, Welcome to the PBOS Letterbox Drop, a weekly newsletter where we outline the property market, the social media market, and what it all means for you as an agent. This week we saw clearance rates stuck near half, a flood of fresh listings, and the big platforms start punishing lazy AI content. Buyers are nervous. Sellers want answers. Here is what matters. THE PROPERTY PULSE The market is not crashing. It is waiting. Clearance. The preliminary national clearance rate for the...]]></description><link>https://pbos.kit.com/posts/only-half-the-homes-sold-this-weekend</link><guid isPermaLink="false">eb56a80cc448f7b8d07b582ef2826356</guid><dc:creator><![CDATA[pbos.kit.com]]></dc:creator></item><item><title><![CDATA[51 percent. The number every agent needs to see this week.]]></title><description><![CDATA[Happy Monday, Welcome to the PBOS Letterbox Drop, a weekly newsletter where we outline the property market, the social media market, and what it all means for you as an agent. This week we saw the auction market slide again, vendors get nervous, and Instagram hand control of the feed back to your audience. The agents who show up on camera are getting the call. Here is what matters. THE PROPERTY PULSE The market is cooling, and that is exactly when your voice matters most. Clearance rates. The...]]></description><link>https://pbos.kit.com/posts/51-percent-the-number-every-agent-needs-to-see-this-week</link><guid isPermaLink="false">65f5d1e8f7542e3ec522ac3f2edd1a02</guid><dc:creator><![CDATA[pbos.kit.com]]></dc:creator></item></channel></rss>