Examining where AI stands in Q4 2026 reveals a key gap: moving beyond basic tools requires systemic change to unlock real business value.

While company-wide changes and statements are hailing the arrival of artificial intelligence, many workers across several industries saw the potential of the tech as already failing to meet the expectations of these statements. Many businesses of different sizes have been leaning into using AI to optimize processes where possible, but the widespread adoption of AI is yet to truly land.

The photograph in an advertisement was never taken, the voice in a video does not belong to a real person, and the message a customer receives was composed by a chatbot. Artificial intelligence can already be involved in almost every step of creating marketing communications, but that does not mean every use of it is […]

As marketers increasingly turn to artificial intelligence (AI) tools to create content and improve the efficiency of their workflows, a new study by a Penn State researcher and collaborators proposes ...

From agentic workflows to AEO shifts, Shiv Singh analyzes the impact of AI on brand trust and creativity.

Darden partners with Verizon's AI Skills for America initiative, offering free online courses in AI fundamentals, marketing and data analytics for workforce development.

Ugandan President Yoweri K. Museveni calls for the use of artificial intelligence in tourism marketing and conservation, as the country targets growth in the se...

Work with top AI marketing companies and platforms to create highly targeted marketing campaigns, and build lasting relationships with your app users.

These companies provide AI-powered products to help optimize everyday business processes.

The beauty giant has partnered with artificial intelligence (AI) marketing platform Profound to scale the presence of its brands, such as MAC Cosmetics and Jo Malone London, across AI search platforms globally

Artificial intelligence is beginning to alter the workforce structure of marketing and advertising departments

Artificial Intelligence - Catch up on select AI news and developments since Friday, April 17. Stay in the know.

Ryanair CMO Dara Brady shared views on AI in marketing and personalization at Phocuswright's TMAI event in London.

HeyGen maps commercial real estate to avatar video. We compare its vertical playbook against Synthesia, D-ID and Colossyan on funding and focus.

Databricks Genie One lets marketers query governed data in plain English via Genie Ontology, with permissions and reusable skills for recurring reviews.

Anthropic's Claude watermark grabbed headlines, but the EU AI Act's deployer obligations are the bigger compliance risk.

Fourteen young adults from Korea recently took part in a Professional Insights session in Sydney, exploring the changing world of

Rilo is Adobe's second acquisition of Indian startup after it bought AI-powered video creation firm Rephrase.ai in 2023.

/PRNewswire/ -- SmarterX today announced the launch of Marketing AI Month, a month-long initiative designed to help marketers build the practical AI knowledge...

It’s about people management and change management, not just buying tech and tools.

Overview: AI is automating repetitive marketing tasks, giving professionals more time to focus on strategy, creativity and decision-making.Strategic thinking, c

More and more small businesses are turning to artificial intelligence to create flyers and social media posts.

More and more small businesses are turning to artificial intelligence to create flyers and social media posts.

More and more small businesses are turning to artificial intelligence to create flyers and social media posts.

Ahrefs reveals its Letaido pipeline that drafts in 6 to 12 minutes and the human gates it uses to avoid AI slop while adding data and tools.

As Fierce Pharma Week approaches, the Fierce Pharma Marketing team is taking stock of some of the biggest trends reshaping how drugmakers and healthc | In this week’s episode of “The Top Line,” Fierce’s Ben Adams and Zoey Becker discuss how pharma marketing is evolving across social media, creative work and agency strategy.

Explore how destinations adapt marketing strategies amid AI disruptions, focusing on innovation and connectivity.

Mechanical Turk’s shutdown comes as AI advances and competing data-labelling platforms reshape the market, while workers and businesses that still depend on Amazon’s service search for alternatives.

Stay ahead in 2026 with social media marketing insights ...

In this 2026 edition of the annual McKinsey State of AI global survey, we look at the latest trends shaping how organizations use artificial intelligence.

No Cookies | The Australian

The broader lesson from the research may be that successful branding is becoming less about periodic campaigns and more about organizational capability. Companies that thrive in an AI-driven marketplace are likely to be those that evaluate how customers discover them.

GlobalLogic is integrating artificial intelligence across its marketing functions. Specialized AI agents will drive content creation and campaign execution. This approach aims to build a connected marketing ecosystem for greater efficiency. The company focuses on high-value content and AI-driven discovery methods. This strategic shift enhances customer experience and demonstrates business impact.

Artificial Intelligence won’t displace marketing professionals; However, Marketers Using Artificial Intelligence (AI) will define the Future of Marketing and Businesses

Tourism Fiji has won an international award for using artificial intelligence to turn travel interest into personalised trip planning and bookings. The organisation received the Pacific Asia Travel Association Gold Award for Best Use of Emerging Technology in Marketing. The award recognises Tourism Fiji’s AI-powered destination marketing initiative developed for the Chinese market. The initiative […]

Most AI tools stop at dashboards. The smartest CMOs are using them to drive strategy, not just reporting.

Artificial intelligence is reshaping how consumers search for information, discover businesses and make purchasing decisions, creating a new challenge for local advertisers. As AI chatbots and AI-powered search tools gain

Investment in AI and digital self-service are transforming B2B technology purchasing, forcing chief marketing officers to demonstrate

Artificial Intelligence - Catch up on select AI news and developments since the workweek ended January 30. Stay in the know.

Artificial Intelligence - Some 80% of marketers say they feel under pressure to introduce AI into their workflows, according to recent research.

Artificial Intelligence - Did you know that 94% of marketers say they're already using AI in their workflows? Or how about that 86% of sales teams say they see a positive return within ...

Thinking customers will be motivated by your anti-AI crusade is a mistake.

A new report examines how generative AI marketing tools can emotionally exploit children

AI is moving marketing from tools that assist to agents that can coordinate decisions and take action. Learn how governed data, shared business context and clear operating boundaries help teams scale these capabilities without sacrificing trust, data governance or measurable business impact.

In the age of AI, it’s not always easy to distinguish the real from the fake. That also applies to the ads selling the technology.

Pompea College of Business professor Subroto Roy, Ph.D., received a Best in Track Paper Award from the American Marketing Association for research examining how artificial intelligence can transform B2B marketing and prepare the next generation of marketing professionals.

Check out our picks of the best AI tools for real estate agents to save you time while increasing productivity and efficiency.

Artificial Intelligence - Do marketers know terms related to AI search engine optimization like GEO, AEO, and LLMO? Which terms are trending, have the most positive sentiment, and have the most related job ...