The Local Playbook: How On-Property Marketing Managers Win With F&B

with Anthony Torres

Hospitality Daily is brought to you with support from Shiji Group’s Infrasys Cloud, your one-stop solution for restaurant technology.

Today, we’re learning from Anthony Torres, one of the hospitality industry's top food and beverage leaders..

The Big Idea: Dedicated on-property marketing managers are game-changers for food and beverage success, as they can build hyper-local relationships to ensure the visibility you need..

Why It Matters: As Anthony shares with us today, restaurant marketing differs drastically from hotel marketing—it thrives on dynamic, local strategies.

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What's the point of doing cool stuff if nobody knows about it?

In Anthony’s experience, building awareness takes consistent promotion through partnerships, influencer outreach, and strategic content creation. Without focused marketing, even the best hospitality properties and concepts risk being forgotten.

Want more? Listen to Anthony talk more about this today on the Hospitality Daily Podcast (available on Spotify or Apple Podcasts)

Try This Today: Schedule a brainstorming session with your team. Identify events and upcoming opportunities to collaborate with local businesses or influencers.

Think Ahead: How can your property become a hub for the local community?

Scroll down for more resources to help you with this…

A MESSAGE FROM SHIJI GROUP

Watch Now: The Future of Hotel Tech - Integration, AI, and Guest Experience

Has Hotel Technology Lost Its Way? Building the Ultimate Tech Stack | Shiji Buzz: Episode 15

Just like you aim to deliver seamless guest experiences, your technology stack should work effortlessly behind the scenes. But are your systems working together as efficiently as they could?

Learn from industry experts from Pro-Invest Group, Pertlink, and Shiji Group as they reveal:

Why the “ultimate tech stack” looks different for every hotel
How to balance AI innovation with practical implementation
What successful hotels are doing to measure the effectiveness of technology

Whether you're evaluating your current systems or planning future technology investments, this candid discussion will help you navigate the evolving landscape of hotel technology.

Watch the full webinar here now

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A MESSAGE FROM JOSIAH

Discover How AI is Being Used in Hospitality Today

AI has quickly become one of the most transformative forces in our world. But what does that mean for you and your work in hospitality?

To answer that question, I’m gathering input from professionals across the hospitality industry and would really appreciate your participation. In exchange, I’ll send you an exclusive summary of what I find in the study. These insights will enable you to compare your experiences with others in hospitality and uncover practical ways to use AI in your work and business in 2025.

Participate here now and get these insights

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-Josiah

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