Creative Community Building Will Help Your Hotel Thrive

Together with

Angel Hernandez brings his New York flair to Northern California’s Timber Cove Resort, transforming it into a welcoming community hub for locals and travelers alike in a way we all can learn from. Keep reading for more…

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Creative Community Building Will Help Your Hotel Thrive

Angel Hernandez // Photo by Josiah Mackenzie for Hospitality Daily

Today, we’re learning from Angel Hernandez, General Manager of the Timber Cove Resort.

The big idea: Viewing your hospitality business as more than just a place to stay (or eat) unlocks growth opportunities for everyone.

Why this matters: Building strong ties with the local community turns a hotel into a social hub, driving word-of-mouth marketing and repeat visits. This can be particularly important for properties in remote or seasonal locations, where local support is critical for consistent revenue.

Go deeper: Listen to Angel and I discuss this today on the Hospitality Daily Podcast (Apple Podcasts, Spotify). In it, we discuss:

Bringing “East Coast hospitality” to a California resort
Building a community-focused guest experience
Angel's "Fun, Fair, and Firm" management philosophy
Tailoring service to meet guests' individual needs
Innovative approaches to staffing and team development
Community engagement through local partnerships
Special holiday events and seasonal activations

Some Takeaways:

Create a Home-Like Atmosphere: Consider what it could look like to transform your lobby into a cozy, welcoming space, with couches, games, and books to make guests feel at home.
Engage the Community: Host regular events that appeal to both locals and visitors, like wine tastings, local music nights, or seasonal activities.
Experiment with Activations: Experiment with creative activations and seasonal programming, like Angel is doing with Alpine yurts and DJ-hosted events, to maintain excitement and a fresh experience for returning guests.
Know Your Guests’ Preferences: Personalize guest experiences by collecting specific details (like snack or drink preferences) before arrival. Small touches, such as providing a preferred cookie type, show attentiveness and enhance guest satisfaction.

View some photos I took of Timber Cove on IG: @hospitality_daily

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UPCOMING EVENT

Your ability to earn media coverage shapes your career trajectory, your organization, and your ability to provide hospitality to more people.

I'm thrilled to be joining forces with hertelier to offer you a special live learning event here on LinkedIn with two of the top media professionals in hospitality - Nancy Mendelson and Emily Goldfischer - to show you how to craft compelling stories that capture journalists' attention and drive meaningful exposure for you, your work, and your organization.

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A few final things:

If you have any thoughts, ideas, questions, or suggestions for Hospitality Daily, please reply to this email. I’d love to hear from you!
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-Josiah

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🍍 creative community building will help you thrive