July 29, 2026

Greetings! Some people look forward to payday. Others look forward to talking compensation strategy before 10am. If you’re both, this event has your name on it. Join us on September 17 at The Total Rewards Equation.

In today’s edition:

🤔 Up in the air

📇 Title change

🤖 Balancing act

—Courtney Vinopal, Mikaela Cohen, Alex Zank

TOTAL REWARDS

Big Beautiful Benefit?

President Donald Trump points at a crowd against a blue background that reads

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More than 6.5 million families have signed up for Trump Accounts since the savings initiative for American children officially launched on July 4, according to the Treasury Department.

A much smaller number of employers have elected to contribute to these savings accounts on behalf of employees with children enrolled in them. Bank of America, Chipotle, Dell, and Uber are among the 55+ companies that have said they’ll make Trump Account contributions for their employees, according to an independent tracker affiliated with the education site Saving for College.

Under a provision that was included in the One Big Beautiful Bill Act enacted last year, employers can contribute up to $2,500 annually, tax-free, to Trump Accounts. These savings accounts are available to any US citizen under the age of 18, and take the form of individual retirement accounts once they reach that age.

But many employers are waiting for further guidance from the Treasury on how exactly these contributions will work before rolling out employee benefits tied to Trump Accounts, sources told us.

For more on what HR should know about Trump Accounts before investing in an employee benefit, keep reading here.—CV

From The Crew

Before the exit

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HR STRATEGY

Changing the name of the job

Illustration: Brittany Holloway-Brown, Photos: Adobe Stock

AI may not replace you, but it’ll change you. Cue ominous music…

In all seriousness, it might not change you, but it might change job titles. Not only are AI-related job titles on the rise in the US—822 job postings featured the word “AI” in Q1 2026, up from just 264 in Q1 2022—but they are now more common outside the tech industry than inside it, according to recent research from Indeed.

The majority (63%) of “AI-touched job titles,” which include “AI documentation physical therapist” and “AI high school teacher,” are in non-tech fields.

“If employers mention AI specifically in the job title, then that’s clearly a very explicit, intentional redefinition of the role,” Pawel Adrjan, Indeed’s senior director of economic research, told HR Brew. “Employers [are] starting to consider AI essential to many, many roles outside tech.”

For more on how AI may change job titles, and what that may mean for HR, keep reading here.—MC

TECH

Setting limits

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How do you control costs but encourage AI innovation? The two objectives can feel…at odds. AI “tokenmaxxing” loses its luster after companies see how expensive the bills can get.

Ryan Roccon, CFO of automation software developer Zapier, told CFO Brew about his company’s approach: Give employees room to experiment, monitor the results, and set individual limits based on that information.

Zapier has spent “a lot of our time and energy” measuring what each employee spends in AI tokens over a given period “by model, by tier, by use case” and compares that to others in their department or the organization.

However, Roccon said he doesn’t want to “handcuff” an AI power-user in product engineering if their large bill also comes with true benefits. They’ll still have a spending cap in case of a “runaway [AI] agent,” but that limit will be higher than that of an accountant who only uses AI to automate month-end close tasks.

For more on Zapier’s AI transformation strategy, and the role its chief people officer plays, keep reading on CFO Brew.—AZ

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work perks

A desktop computer plugged into a green couch.

Francis Scialabba

Today’s top HR reads.

Stat: Visa is reducing 2,600 jobs or around 7% of its workforce, primarily concentrated in its technology and product teams, to adjust to an evolving payments industry. (Bloomberg)

Quote: “You can totally make it work without having hundreds of thousands of followers.”—Abi Platock, a 25-year-old influencer and one of many content creators earning thousands of dollars annually despite having smaller followings (Bloomberg)

Read: School districts in states like California, Florida, and Texas are building affordable housing in a bid to attract teachers. (the New York Times)

A different take on summer RTO

a man in a business suit with a laptop sits in a beach chair, surrounded by the ocean and palm trees.

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Learn why fintech company Betterment’s employees are allowed to work remotely from July 1 through Labor Day.

Check it out

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Written by Courtney Vinopal, Mikaela Cohen, Alex Zank, and Paige McGlauflin

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