Short-Term Thinking Is Holding Hospitality Back

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Today, we explore how breaking free from short-term thinking and prioritizing transformational guest experiences led to the creation of a £430 million hospitality brand - and how these lessons could be applied elsewhere in hospitality today.

Eric Jafari

Today, we’re learning from Eric Jafari, founder of AENDRE Group.

The Big Idea: Traditional hotel investment models reward copying proven concepts, while travelers increasingly seek (and pay more for) distinctive experiences.

Why it Matters: This gap creates an opportunity for hospitality leaders willing to take creative risks.

Go Deeper: Listen to Eric and I talk about this today on the Hospitality Daily Podcast (Apple Podcasts, Spotify).

Key Takeaways Today:

Guests will pay above-market rates when a stay offers transformation rather than just traditional luxury amenities
True hospitality innovation needs freedom to experiment and fail - something difficult to achieve under traditional 3-5-year investment horizons
When hospitality providers shift their focus to creating concepts they'd personally stay in, it leads to opportunities that financial analysis alone might miss
Longer-stay guests prioritize different amenities, particularly around maintaining their lifestyle routines and local immersion
Traditional "indulgent" wellness (quiet spas, pools) is being replaced by active, communal experiences that appeal to urban travelers

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State of the Hotel Industry Survey

State of the Hotel Industry Survey Invitation

As we wrap up 2024 and head into 2025, I want to give you a clear, data-driven look at where the hotel industry stands today.

That’s why I'm reaching out to everyone in hospitality—from front-line workers at independent properties to C-suite executives at major brands, management companies, and ownership groups, as well as technology providers—to understand their biggest challenges and opportunities ahead.

This survey takes just three minutes to complete, and as a thank you, I'll send you the complete results to help inform your strategy for 2025.

Participate here now to get these valuable insights.

A few final things:

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Thank you for reading.

-Josiah

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🍍 short-term thinking is holding hospitality back