Investing in Creativity: How Hotels Can Turn Art into Profit and Connection

Want to transform your guest experience from ordinary to extraordinary - and make money in the process? If so, keep reading because today, we will learn how to do this through art with Denise Joseph, Director of Curatorial at NINE dot ARTS, a national leader in creative placemaking and art consulting. You'll discover how integrating art into hotel design can lead to success and how investing in art drives both community engagement and financial returns.

NINE dot ARTS project with artist Andrew Ramiro Tirado, photographed by Andrew Bordwin

Listen now on the Hospitality Daily Podcast

The big idea: Integrating art into your guest experience is a powerful way to drive financial - and social - impact.

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The role of art is to enrich a space. We believe art creates relationships and connection. It’s a powerful way to give back to the community. And ultimately, it has a high ROI - real estate professionals are telling us that for every dollar spent, they’re seeing at least twice the return.

Denise Joseph

Why this matters: As a hospitality provider, you're always looking for ways to create memorable experiences that set your property apart and keep guests coming back. By strategically incorporating art into your property, you can create a unique sense of place that resonates with both guests and the local community. This enhances the guest experience, supports the creative economy, and can lead to increased revenue and social impact for your hotel.

Listen now to the full conversation on this on the Hospitality Daily Podcast (Apple Podcasts, Spotify)

NINE dot ARTS project at Clayton Members Club with artist Christi Palitto, photographed by Conor King

Put this into action:

Commission custom art that tells the story of your hotel's location, history, or brand, creating iconic pieces that guests will remember and share.
Collaborate with local artists, galleries, and creative organizations to showcase your community's talent and support the local creative economy through art purchases, consignments, or rotating exhibitions.
Consider implementing art-focused programming, such as artist talks and workshops, to engage guests and create additional revenue streams.
Way to really stand out? Consider allocating a portion of your revenue to a dedicated art fund, ensuring the long-term sustainability of your art program and demonstrating your commitment to supporting the creative community.

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how to use ART to build connection and drive revenue