🍍 start small to win big with AI in hospitality

January 03, 2025 | Read Online

Start Small for Big Wins with AI in Hospitality

with Martin Soler

Today the Hospitality Daily Artificial Intelligence in Hospitality survey launches - your chance to get exclusive insights into how other hospitality providers are using AI to save time and win. Take the survey now to get the data.

Today, we’re learning from Martin Soler, a former hotel general manager turned marketing strategist.

The Big Idea: It’s time to make AI practical and beneficial for you, now. Start experimenting with small ways to speed up work and automate repetitive tasks.

Why It Matters:

3 out of every 4 participants in our recent State of the Hotel Industry Survey mentioned they want to see more AI adoption.
Hospitality providers who harness the power of AI will get more done, meet growing demands for faster communication, and ultimately outperform their competitors.

❝

Not doing anything about [AI] is a mistake... You have to experiment and see what works for you.

Martin Soler

Want more? Listen to our full discussion today on the Hospitality Daily Podcast (available on Spotify or Apple Podcasts), or scroll down to keep reading more insights and takeaways.

A MESSAGE FROM JOSIAH

Discover How AI is Being Used in Hospitality Today

AI has quickly become one of the most transformative forces in our world. But what does that mean for you and your work in hospitality?

To give you the answer to that question, I’m gathering input from professionals across the hospitality industry—from frontline staff to C-suite leaders and technology providers—on how AI is being used, the challenges it presents, and where the biggest opportunities lie.

I would really appreciate your help on this project. In exchange for your participation, I’ll send you an exclusive summary of what I find. These insights will enable you to compare your experiences with others in hospitality and uncover practical ways to use AI in your work and business in 2025.

Participate here and get these insights

FEATURE STORY

How AI Can Help You in Hospitality in 2025

Josiah’s note: I’m trying something new. The following is a summary of today's conversation on the Hospitality Daily Podcast created with help from ChatGPT. Would love your feedback (just reply to this email) on whether you find this helpful.

As mentioned above, today Martin Soler, a former hotel general manager turned marketing strategist, is sharing his insights for using AI in hospitality.

Leverage Voice-Enabled AI Tools

AI voice tools such as ChatGPT and Claude are changing how hospitality professionals can work. “If you’re a GM on the run, you can dictate observations—like light bulbs that need replacing or rooms that need cleaning—and AI can structure it into tasks for your maintenance, housekeeping, and other teams,” Martin explains.

These tools also simplify process documentation, which has traditionally been time-intensive and cumbersome. “Structuring your thoughts to dictate a well-thought-through document is hard,” Martin says. “But dictating to an AI and having it organize an eight-minute verbal stream of consciousness into a usable document? That’s easy now.”

By turning verbal input into actionable tasks and documents others can reference, AI empowers you to act quickly and focus on what matters.

Encourage Others to Use AI

AI adoption works best when it’s embraced by everyone. Leaders need to talk openly about how they’re using AI and encourage their teams to do the same. Sharing personal examples and removing any stigma around using AI tools creates a culture of collaboration and innovation.

Be Cautious About Security

With great power comes great responsibility. “If you wouldn’t say it to someone on the street, don’t say it to AI,” Martin warns. Protect sensitive data by using AI tools with privacy features you can trust. Taking these precautions ensures AI supports you without compromising security.

Move Faster with AI to Win Business

In the hospitality business, speed is critical. Martin explains how AI can transform processes like responding to RFPs: “Sending a quote—like in the RFP process for meetings and events—requires a lot of back and forth. But all that crunching can be done by AI. You could technically have a reply back in 20 minutes, max. Verify it’s correct, press send, and you’re done.”

Faster responses win business. “The first one who gets it is going to get the deal,” Martin says. “If you’re slow, you’ll lose out.” AI can accelerate response times and give hotels a competitive edge in securing valuable business.

Today’s Takeaways

Simplify operations with AI: Use voice-enabled tools to streamline task delegation and process documentation.
Lead by example: Share your AI experiences to inspire your team and encourage more adoption.
Prioritize security: Choose tools that protect sensitive information and align with your organization’s standards.

Looking ahead, Martin predicts AI will continue raising expectations around speed and personalization in hospitality. “Speed wins,” he says. By adopting AI thoughtfully, hospitality providers can deliver better guest experiences, secure more business, and position themselves for long-term success.

If you enjoyed today’s story, you may also enjoy these:

The Big Tech Shift Coming to Hotels In Next 24 Months: My Unfiltered Thoughts on Personalization in Hospitality - Martin Soler

In this episode, Martin Soler shares his insights on how hotels can use technology to provide personalized experiences for their guests at scale.

podcast.hospitalitydaily.com/martin-soler-personalization

ChatGPT for Hotel Reviews: AI Lessons From Our 1 Hour, $20 Live Experiment - Josiah Mackenzie

In this episode, Josiah Mackenzie reflects on what he learned building an AI bot in ChatGPT and Claude with Adele Gutman to help answer online hotel reviews. Watch …

podcast.hospitalitydaily.com/ai-review-responses

Hospitality in the Age of AI: How to Stand Out and Succeed - Adam Wallace

In this episode, we dive into the powerful impact of AI on the hospitality industry and how it’s reshaping everything from guest interactions to digital marketing. …

podcast.hospitalitydaily..com/adam-wallace-ai

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A few final things:

If you have any thoughts, ideas, questions, or suggestions for Hospitality Daily, please reply to this email. I’d love to hear from you!
If you have something that would benefit the hospitality professionals who read, listen to, and watch Hospitality Daily, let’s work together to help you help more people.

Thank you for reading.

-Josiah

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