AI Can Be Used Now in Creative But Practical Ways for Sales, Marketing & Revenue Management

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Lou Zameryka brings a fascinating perspective to the future of hospitality technology. As an early leader at Booking.com, the founder of Alively, and a partner at Ventures Hospitality, he's built a career at the forefront of industry innovation. I wanted to talk with Lou to get his perspective on AI because he recently attended an HSMAI event on the use of AI in hospitality, and today, we get into what stood out to him on the creative use of artificial intelligence in the commercial functions of hospitality, sales, marketing, and revenue management. Read on for more…

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Roman Pedan, Founder and CEO of Kasa, on using technology to operate with 70% gross profit margins

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How AI Can Be Used In Hospitality Sales, Marketing & Revenue Management

Lou Zameryka

Today, we’re learning from Lou Zameryka, founder of Alively and partner at Ventures Hospitality.

The Big Idea: AI can be used today to drive real results in sales, marketing, and revenue management if you think creatively and use new tools and approaches available now.

Why it Matters: Merely looking at AI driving some vague sense of “efficiency” misses the opportunity to stand out and win. There’s a once-in-a-generation moment happening now to be creative and leapfrog your competitors.

Go Deeper: Listen to Lou and I discuss this today on the Hospitality Daily Podcast (Apple Podcasts, Spotify).

Today’s Takeaways:

Create a Data-Enabled Operating Environment: Break down data silos and create a unified data lake to ensure seamless information flow across departments. This “boundaryless intelligence” defines AI-native companies and can be your path to delighting guests and driving results.
Optimize Marketing with AI: Develop AI-driven marketing strategies that leverage conversational search and structured data to improve visibility and direct bookings. Create detailed FAQs and optimize content to ensure your hotel appears as the top search result. (I encourage you to listen to Lou on this as we get into details that could be easy to miss)
Enhance Sales Training with AI: Test AI-based sales training modules that use video avatars and real-life scenarios to provide personalized coaching and gamified learning experiences.
Integrate AI further in Revenue Management: AI has been a part of revenue strategy for a long time, but there’s an opportunity to go further now. Utilize attribute-based pricing engines to match room attributes with customer preferences, allowing for more dynamic pricing and (and happier guests!)
Stay Informed and Engaged: Join industry organizations like HSMAI to stay updated on this quickly changing environment. Participate in events and discussions to learn from others who are moving the industry forward.

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A few final things:

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-Josiah

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