Hotels' Opportunity: Becoming Local Portals

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Today, one of hospitality’s top brand and marketing experts shares how hotels can thrive by transforming into destination experience curators.

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Research: How Hoteliers Build Profitable Guest Relationships

Success in hospitality comes from delighting guests. This report I wrote with Sojern offers insights from our global study on engagement strategies to improve operations and boost financial performance. Read now to learn:

How the guest experience impacts financial performance
How to use guest data effectively
How to build guest relationships at every stage of the travel journey

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Hotels' Opportunity: Becoming Local Portals

Christine Morairty

Today, we learn from Christine Morairty, VP of Brand + Marketing at Palisades Hospitality Group.

Big Idea: To stand out and serve today’s lifestyle and luxury travelers, hotels must evolve into portals that connect guests with hidden local experiences that surprise and delight.

Why it matters: More and more people seek deeper connections with the destinations they visit. Hotels that excel at facilitating authentic local immersion create more memorable stays and stronger guest loyalty while differentiating themselves in competitive markets.

Go deeper: Listen to Christine and I discuss this today on the Hospitality Daily Podcast (Apple Podcasts, Spotify), where we cover:

Creating unexpected local discovery moments
Transforming staff into destination insiders
Building authentic community partnerships
Developing intuitive local programming
Balancing signature experiences with hidden gems

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🍍 hotels' opportunity: becoming local portals