Scale Maximizes The Impact We Can Make

Together with

I recorded an unfiltered conversation with Kevin Osterhaus on our way to the airport after the Independent Lodging Congress this week - the first time he's shared why he took on leading Hilton's lifestyle brands after the Graduate Hotels acquisition.

Big hotel companies are clearly interested in acquiring lifestyle brands now, and I can't think of anyone better to help us understand what this means than Kevin. He's helped build some of my favorite hospitality brands, and we dove into how he plans to leverage Hilton's commercial machine while preserving the creativity that makes lifestyle hotels special. Whether you're interested in strategy or personal career insights, read on to get a clearer picture of what innovation at scale can look like.

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Scale Maximizes The Impact We Can Make

Kevin Osterhaus at the INDIE Congress // Credit: Josiah Mackenzie for Hospitality Daily

How do you bring the creative spirit of lifestyle hotels into a global giant like Hilton?

Today, Kevin Osterhaus, President of Global Lifestyle Brands at Hilton, shares why he joined the company after it acquired Graduate Hotels and how he plans to scale lifestyle brands while maintaining their unique identity. Recorded on the go after the Independent Lodging Congress, our unfiltered conversation dives into the strategies and opportunities of operating at scale.

Listen to the conversation on the Hospitality Daily Podcast

The big idea: Access to a large company's resources and scale enables hospitality leaders to create more opportunities and make a bigger impact in people's lives.

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The platform Hilton provides gives us the chance to continue to get people excited about careers in hospitality from a much larger stage.

Kevin Osterhaus

Why this matters: In an industry where individual properties and smaller groups often struggle with limited resources, the ability to tap into a larger organization's infrastructure can be transformative. What's interesting about Hilton's approach is how they're investing in ways that amplify creative potential - from building a dedicated New York innovation hub to leveraging its commercial engine to help its brands succeed. This gives hospitality leaders like Kevin more tools to focus on what they care about most: developing talent, crafting memorable experiences, and solving the industry's evolving challenges.

Listen now to the full conversation on this on the Hospitality Daily Podcast (Apple Podcasts, Spotify)

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From Graduate Hotels to Hilton: the opportunity I see