Meetings Make Money

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Today, Accor’s Chief Sales Officer joins us to share the power of providing hospitality through meetings, including what she's observed over the past five years with insights from recent research Accor has done on the economic impact of meetings and events.

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If you enjoy the Hospitality Daily Podcast, you’ll love the Hotel Tech Insider podcast - where you’ll find interviews with hotel industry leaders pushing the boundaries of technology to grow their businesses with actionable tools and strategies. It’s run by my friend Jordan Hollander from Hotel Tech Report, and I encourage you to check out some of these recent guests:

Sven Morné Goosen, COO of YOTEL, on redefining the hotel experience by creating a culture that embraces feedback and change
Kari Anna Fiskvik, SVP of Technology at Strawberry, on rolling out a chatbot to empower 20,000+ hotel employees
Roman Pedan, Founder and CEO of Kasa, on using technology to operate with 70% gross profit margins

Check out the Hotel Tech Insider podcast on Apple Podcasts, Spotify, or YouTube.

Meetings Make Money

Guillaume Benezech

Today, we’re learning from Sophie Hulgard, Chief Sales Officer at Accor.

The Big Idea: You need to quantify the impact you make to succeed in sales - and in hospitality.

Why it Matters: There's a lot of money at stake here. Accor’s research shows businesses close up to 37% more deals when people meet face-to-face. It's time for hotels to take advantage of the opportunity to serve others and profit from that.

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Digital powerful. Face-to-face is valuable.

Sophie Hulgard

Go Deeper: Listen to Sophie and I talk about this today on the Hospitality Daily Podcast (Apple Podcasts, Spotify).

Today’s Takeaways:

Quantify Value: Don’t just accept “common knowledge” at face value. If you’re in a position to do so, conduct research to measure the impact of what you offer. Use this to promote your offering and create the opportunity to serve more people.
Enhance Your Spaces: Invest in developing flexible, adaptable meeting spaces that can be customized to guest and client needs.
Train your Team: Equip them with the skills to listen to needs and adapt accordingly. Communicate the importance of creating personalized, memorable experiences for each event.

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🍍 meetings make money