The Rise of Unscripted Hospitality

with Abdul Baaghil

Hospitality Daily is brought to you with support from Sojern’s new fully-managed email marketing service.

Today, we’re learning from Abdul Baaghil, co-founder of Harvest Cotton Tail, a hotel development and advisory firm.

The Big Idea: Travelers are rejecting staged, “Instagrammable” hospitality in favor of authentic and personal experiences. High-net-worth guests, particularly, crave unscripted journeys that connect them with local culture, people, and moments—not curated perfection.

Why It Matters: Hospitality has long emphasized picture-perfect experiences, but according to Abdul Baaghil, today's discerning travelers want something more meaningful.

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People are tired of not knowing what’s real anymore. They want to live the spirit of the destination, not just see it.

Abdul Baaghil

Want more? Listen to Abdul talk more about this today on the Hospitality Daily Podcast (available on Spotify or Apple Podcasts)

Try This:

Encourage guests to engage with the local community—offer experiences that introduce them to artisans, local markets, and cultural traditions.
Shift the focus from polished aesthetics to storytelling—highlight the soul of your destination through real, unfiltered moments.

A MESSAGE FROM SOJERN

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The Rise of Unscripted Hospitality

A MESSAGE FROM SOJERN

Turn More Lookers into Bookers with Fully Managed Email Campaigns

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🍍 the rise of unscripted hospitality