How to Monitor Competitors in 2025

Keeping an eye on competitors is essential for staying ahead in any industry. Whether you want to track their latest blog posts, social media activity, product launches, or customer reviews, monitoring competitors gives you valuable insights into market trends, audience engagement, and business strategies.

Instead of manually checking multiple websites and social media accounts, RSS feeds provide a streamlined way to track competitors in one place. With tools like RSS.app, you can create RSS feeds from your competitors' blogs, news updates, and even their social media pages—then bundle them together into a single, organized feed.

Why Use RSS Feeds to Monitor Competitors?

• Save Time – Instead of visiting multiple sites daily, get all updates in one place.
• Stay Informed – See what content they’re publishing, promotions they’re running, and trends they’re following.
• Track Social Media Without Following Them – Monitor competitors’ Facebook, Twitter, LinkedIn, and YouTube without engaging with their content.
• Discover Gaps and Opportunities – Identify what they’re doing well and where you can stand out.

How to Set Up Competitor Monitoring with RSS Feeds
 

1. Collect Competitor URLs

Start by listing the key online platforms your competitors use, including:

• Their website and blog
• Social media accounts (Facebook, Twitter, LinkedIn, Instagram, YouTube, etc.)
• Press release pages or industry news mentions
• Review sites (Trustpilot, G2, Capterra, etc.)

2. Generate RSS Feeds for Their Content
 

Not all websites and social media platforms provide RSS feeds natively, but with RSS.app, you can generate feeds from any competitor’s website or social media page in just a few clicks.

• Paste the competitor’s URL into the RSS Generator.
• Click Generate to create the RSS feed.
• Save it to your account for easy tracking and organization.

3. Bundle Feeds for a Unified View
 

Once you’ve created RSS feeds for each competitor’s different platforms, you can combine them into one bundle for easy monitoring and filter content by keywords to focus on what’s most relevant.

4. Set Up Alerts and Notifications

If you want to act quickly on competitor updates, RSS feeds can be integrated with email, Slack, Telegram, or Discord.

• Get notified instantly when a competitor launches a new product, publishes a press release, or posts on social media.
• Monitor trends in real-time without checking multiple sites manually.

What to Track in Competitor Feeds

• Blog and news updates to see what topics they cover and how often they post.
• Social media posts to track engagement levels, campaigns, and audience reactions.
• Product announcements to stay updated on new offerings and features.
• Job listings to understand hiring trends and possible expansion plans.
• Customer reviews and feedback to learn how their audience perceives their products and services.

Final Thoughts

Monitoring competitors doesn’t have to be a tedious task. By using RSS feeds, you can create a real-time dashboard of competitor activity across blogs, social media, product updates, and more—all without manually visiting multiple sites.

With RSS.app, you can generate RSS feeds from any website or social media page, bundle them together, and track all competitor updates in one place. Sign up for a free trial today, no credit card required!